ABOUT US continued...

It was then that smart marketers began the long climb out of the dark ages of mass marketing. The process began with “Occupant” mailings and proceeded to “titled” mailings and onto rudimentary response analysis and market research through data collection and reporting. Next came target marketing and database marketing. As technology advanced and sophisticated marketing became so measurably successful, the IT crowd jumped in and developed complex and expensive CRM systems. The dream was admirable, but the achievement was elusive.

Having lived through all of this, we have capitalized on all this knowledge and experience and brought to market an affordable application that will effectively manage your database and help you execute intelligent marketing campaigns. The elusive target of leveraging technology to bring capabilities to smaller companies once reserved for only the large has finally arrived. Introducing Surround ….. the application that delivers the rich features demanded by large, sophisticated organizations, at a price that allows all marketers to have the same advantage.