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Database Marketing
(facilitated by Createch Marketing’s Surround application)
Introducing Surround V4: Through Createch Marketing's finely-tuned suite of
versatile action-based tools and reporting modules, marketers can conduct
precision campaigns that generate the greatest ROI with the least effort.
Surround allows marketers to properly segment their audiences, giving them
the opportunity to truly customize their messages. The Surround solution starts
with the premise that an offer, or message, is only part of what will become an
interactive experience between the customer and the company. Surround facilitates
the creation of an automated stream of communications based on how the recipient
reacts and responds. Thus, in place of a one way promotion, a dialog has been
created, resulting in a much more powerful relationship. Real-time reporting
provides the marketer with the analytical power to understand how the campaign
is working and when to make “on-the-fly” fine-tuning and subsequent contacts.
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