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INTRODUCING SURROUND CAMPAIGN MANAGEMENT
A highly sophisticated, yet intuitive campaign development, implementation,
tracking, and reporting tool for online and traditional direct marketing
initiatives. Surround delivers the smart tools you've been waiting for to make
your campaign, easier, more cost-effective and more results driven.
Through Createch Marketing's finely-tuned suite of versatile action-based tools
and reporting modules, marketers can conduct precision campaigns that generate the
greatest ROI with the least effort.
Surround allows marketers to properly segment their audiences, giving them the
opportunity to truly customize their messages. The Surround solution starts
with the premise that an offer, or message, is only part of what will become
an interactive experience between the customer and the company. Surround
facilitates the creation of an automated stream of communications based on
how the recipient reacts and responds. Thus, in place of a one way promotion,
a dialog has been created, resulting in a much more powerful relationship.
Real-time reporting provides the marketer with the analytical power to
understand how the campaign is working and when to make “on-the-fly”
fine-tuning and subsequent contacts.
Surround Features and Benefits
SURROUND is a web-based, fully hosted, software-as-service, closed loop
campaign management application that allows you to manage both offline
(postal/telemarketing/lead sheets) and online (email) communications to
your marketing audience.
SURROUND provides you with the powerful tools you need to build and track
multi channel Marketing Campaigns all in a single platform:
Segmentation – static and dynamic
Surround allows you to capture audience segments at a static point in
time and/or as dynamically driven segments giving you flexibility as to
who you want to communicate.
Multi-channel
Surround manages both offline and online communications allowing you to
control and coordinate your marketing efforts from a single web-based platform.
Promotion History
All promotion history, regardless of channel delivery, is maintained in one
central location giving you the insight you need to best understand your customers’
preferences and how they best respond.
API interfaces
Surround is enabled with powerful API interfaces to allow you to quickly
communicate and close the loop between your Surround Marketing database and
your various customer and prospect touch points.
Database Maintenance
Updates to your marketing database can be done via uploads or on a record
by record basis giving you more control on managing your data.
Scheduled campaign launches
Surround allows you to decide when and how often a campaign should be
executed.
Email Deployment
SURROUND provides you with the power to deploy your email campaigns directly
from the application with the same robust features as other ESP providers without
incurring a 3rd party cost for you to develop and deploy your email campaigns.
These robust email features include:
- Bounce Management
Bounces are automatically re-sent for a time period to ensure the most recipients
receive your message.
- Text and html creative
Deliver Text or HTML messages based on the recipients’ options.
- Link Tracking
Track your responses down to the Link level within your offers.
- Thank You Messages
Automatically send follow-up thank you messages based on actions taken by your
recipients allowing you to continue your marketing conversation.
- Friend Forward
Allow your recipients to forward your offer, while at the same time capture the new
email allowing you to grow your viral marketing effects.
- Unsubscribe
Opt Outs are captured and applied in real-time removing those recipients from future
mailings.
- Real-Time Reporting
Real-time reporting of opens, click-thrus and opt outs in a dashboard allows you to
monitor your mailing as it is delivered, giving you immediate insights to your campaign
responses.
- Performance Tracking
Performance measuring allows you to see in your dashboard the bottom line effect of
your responses based on your metrics.
- Actionable Reports
These same reports allow you to build new segments with a click of button to quickly
respond to these performing segments.
- Personalization
Your subject line and offer message can be tailored to the individual recipient.
- Metered deployment
Control the deployment of your emails to ensure deliverability.
- Accreditation partnerships
Createch Marketing has partnered with the major email accreditation agencies to aid
you in delivering white listed and credited mailings.
Click here for more details on SURROUND features and other Createch cababilities.
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