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| Press Release |
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| Wednesday, April 30, 2008 |
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| TAFFORD UNIFORMS SELECTS CREATECH MARKETING TO MAXIMIZE CUSTOMER RESPONSE |
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| Montvale, NJ April 30, 2008 - Tafford Uniforms, a leading manufacturer and retailer of nursing uniforms, scrubs and medical accessories, has chosen Createch Marketing of Montvale, NJ as their Database Services Partner. |
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| Createch Marketing was selected to support the development and implementation of the Tafford Uniforms Marketing Database in Createch Marketing’s premier Campaign Management Application, Surround. Surround enables a marketer to build and deploy postal and email campaigns from a single platform. |
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| According to Fred Swain, Circulation Manager at Tafford Uniforms, “We are happy to be working with Createch Marketing. Their experience and knowledge in the area of Database Development and Campaign Management made them the perfect choice for us.” The Surround Hosted Application enables Tafford Uniforms to have 24/7 access to their data, segment their database, create and house offers and creatives, build and launch campaigns, and store a history of all campaigns. Adds Swain, “We really like the fact that our marketing team now has hands-on access to our data without burdening our in-house IT department.” |
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| According to Mark Goldner, President and CEO of Createch Marketing, “Tafford Uniforms is the ideal client for our application. Surround will provide Tafford with the ability to fine tune its intelligent segmentation strategy in real-time and execute campaigns on schedule and when the opportunity presents. Its user-friendly, web-based interface will give the marketers at Tafford access to their data when and where they need it.” |
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| For additional information on Createch Marketing, contact John Ahern at 201-326-3000 x295, or visit their website at www.createchmarketing.com. |
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| About Tafford Uniforms |
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| Tafford Uniforms is a leading manufacturer and retailer of nursing uniforms, scrubs, accessories, and footwear. For over 20 years, millions of customers have looked to the Tafford brand for the best in style, quality, customer service, and value. For more information, visit www.tafford.com. |
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